BALDWIN PARK TO BE SPOTLIGHTED ON CBS EVENING NEWS WITH KATIE COURIC

The California Center for Public Health Advocacy and Baldwin Park Unified School District will be featured on the CBS Evening News with Katie Couric on Thursday, January 7, 2010 at 6:30pm. This opportunity came to us via The Robert Wood Johnson Foundation’s Healthy Kids Healthy Communities Initiative. Baldwin Park is considered a national model in combating Childhood Obesity.

CBS will profile Baldwin Park as a community that is taking an innovative and pro-active approach to promote health and combat obesity through CCPHA’s efforts. Policy efforts that will be highlighted include a look at a fast food moratorium that prevented new fast food establishments from opening in the city. Also highlighted is the Healthy Selection Campaign that works to improve availability of healthy foods in cornerstores/liquor stores in Baldwin Park. It has become the basis for transforming the food landscape in the city.

Through conversations with several community members, CBS was impressed by Baldwin Park's multi-faceted approach. For example, the school district has exemplified how schools, administrators, parents and Think Together have worked collaboratively to achieve compliance with the physical education standards and a reduction in BMI (Body Mass Index). CBS is following this story through the eyes of youth from several communities across the country ending in Baldwin Park where youth are making a difference in all facets of their community. Connie Gonzalez, a Sierra Vista High School student, who participated last year in the movie Food, Inc., took the producers into the lives of teens at Sierra Vista High School. She shared with the producers that her high school now has a salad bar that's become popular at lunchtime. Correspondent Seth Doane will profile his experience in the cafeteria, talking about the changes and the response from the students.


This piece is scheduled to air on the CBS Evening News with Katie Couric on Thursday night, January 7, 2010 at 6:30pm on channel 2.


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