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It Takes Guts to Fight Obesity

Ruben Brambila's Blog – April 2009 Archive (3)

LIARS!!!! The Kelloggs Company lied about "Frosted Mini-Wheats"

Kellogg Settles FTC Charges That Ads for Frosted Mini-Wheats Were False

Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. The proposed settlement bars deceptive or misleading cognitive health claims for Kellogg’s…

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Added by Ruben Brambila on April 29, 2009 at 8:00am — 1 Comment

You too can gain 25 pounds with the soda diet!!!!

(A fake letter from a soda company)

Dear young soda drinker,



Are you craving that soda? Well, crave no more!! Did you know that recent studies suggest that if you drink just one 20 ounce bottle of soda per day for a year you can gain an average of 25 pounds!! (1) (You see how happy our model looks in this picture). This of course only is true if you keep your same diet and routine. Which means, the more you eat and drink soda, the more you will gain weight! So,… Continue

Added by Ruben Brambila on April 16, 2009 at 9:00am — No Comments

YAAO/HEAC Menu Labeling Project

Just last Monday, YAAO Youth Leaders took a trip to Mercado La Paloma (near USC in South LA) and learned about the advantages of restaurants providing calorie information on their menu labels. Students were also able to interview a few of the business owners.

See video here

Added by Ruben Brambila on April 4, 2009 at 6:02pm — No Comments

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