One of the groups that led the ultimately successful campaign to banish
Joe Camel from advertising now has a new target: Ronald McDonald. "It's
time that Ronald McDonald joined Joe Camel in retirement," argues
Corporate Accountability International on its "Retire Ronald" website.
"These tired mascots should be spending their golden years relaxing and
sharing tales of their bygone days spent targeting children with deadly
products." But Ronald isn't going down without a fight. In a statement
to the press, McDonald's not only called the clown a "beloved brand
ambassador," it pointed out that he does more than sell burgers. In
particular, he is the face of Ronald McDonald House Charities.